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Ultimate Color Sulfate-Free Shampoo
Soothes the scalp while gently cleansing to minimize color fade, moisturizes and detoxes hair from color-distorting metals.
Benefits
- Gentle cleansing to minimize color fade*
- Color vibrancy for up to 10 weeks**
- 73% of consumers agree scalp comfort is improved after 1st use**
- Helps to detox hair from color-distorting metals
- Revitalized hair from first wash
*vs non-conditioning shampoo
**With regular use of Ultimate Color regimen from salon to home
***Based on external consumer agreement study
How to use
Step 1: Apply to damp hair and scalp, and lather.
Step 2: Massage, rinse and repeat if desired.
Step 3: Follow with the Wella Professionals Ultimate Color Conditioner or Miracle Leave-in Mask.
Soothes the scalp while gently cleansing to minimize color fade, moisturizes and detoxes hair from color-distorting metals.
Benefits
- Gentle cleansing to minimize color fade*
- Color vibrancy for up to 10 weeks**
- 73% of consumers agree scalp comfort is improved after 1st use**
- Helps to detox hair from color-distorting metals
- Revitalized hair from first wash
*vs non-conditioning shampoo
**With regular use of Ultimate Color regimen from salon to home
***Based on external consumer agreement study
How to use
Step 1: Apply to damp hair and scalp, and lather.
Step 2: Massage, rinse and repeat if desired.
Step 3: Follow with the Wella Professionals Ultimate Color Conditioner or Miracle Leave-in Mask.